Alé BTC Ljubljana with VIZUAL lands also in Augmented Reality

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​Alé BTC Ljubljana, the only Italian team of the UCI Women’s WorldTour, has formed a new partnership with VIZUAL, the app that through Augmented Reality and NFC technology will help to bring the brand in a new dimension, giving a new key to reading communication and marketing.

What is VIZUAL?

VIZUAL is a company that uses innovative tools such as Augmented Reality and NFC technology to enhance the communication of all types of brands. Augmented Reality that today, 2021, in the middle of the digital era, is an indispensable tool to communicate in a direct and emotional way.

What are the objectives of the partnership?

Given the great presence of VIZUAL in the world of national and international cycling with several collaborations with athletes, including Vincenzo Nibali, and the virtual event The Challenge of Start with RCS Sport, VIZUAL has chosen to land in the world of women’s cycling and to do so starts from Alé BTC Ljubljana. With this operation, the Alé BTC Ljubljana team takes a leap into the future, focusing on an even stronger and more emotional type of marketing, using Augmented Reality as a tool to excite its fans even more.

“For VIZUAL is truly an honor to join the women’s cycling with a partner of excellence as Alé BTC Ljubljana,” say the top management of the company that developed the application. “This synergy will give great results both in terms of communication and marketing of Alé BTC Ljubljana, and for VIZUAL, which will make a clear step forward with an increasingly important presence in the world of cycling, giving even more emotions to the fans of the Italian team thanks to Augmented Reality”.

“It’s a new and interesting opportunity that we are proud to be able to take advantage of as a team. We always want to improve, also in the marketing and communication sector, and with VIZUAL we will be able to offer new and suggestive experiences to all our supporters and cycling fans”, is the comment of Alé BTC Ljubljana team manager Fortunato Lacquaniti.

From today you can download the VIZUAL App for free and frame the logo Alé BTC Ljubljana wherever you see it, on the vehicles, on the jerseys, on the postcards, on the brochures to enter into the world of Augmented Reality and discover a lot of surprises reserved for all fans.